ENHANCE PARTICIPANT ENGAGEMENT
The Action Plan is designed to guide us in a structured way toward fulfilling our vision. Each of the four priorities has specific objectives that offer us a sustainable approach to supporting healthy clubs and a strong organization, providing positive and engaging experiences for members and participants, and creating lasting change in the world. Remember these objectives when you think about long-term planning and how to improve the club experience, address challenges, act on opportunities, or build on your ideas.
What enhancing participant engagement means to us
We create new ways to inspire people who are involved in Rotary and provide meaningful experiences that make them want to stay.
Each encounter with someone is an opportunity to show what Rotary can help them accomplish as individuals and as members of their communities. However a person engages with Rotary — through a club, program, or event — the situation should exceed their expectations. Their Rotary experience should be fulfilling and meaningful whether they’re a longtime member or a curious newcomer. When we offer people this, we enhance participant engagement.
Why are we doing this?
When people don’t find experiences personally and professionally fulfilling, they go elsewhere. By assessing what we offer, trying to make it more compelling, and offering members and participants what they want, we give them reasons to stay and broaden participation in Rotary as a whole. That means evaluating meeting formats, types of speakers, and events and deciding whether they provide value, or creating new programs, events, and learning opportunities that meet the needs of existing members and participants, giving them reasons to continue their Rotary journey.
What does this mean for me? How can I take action?
Thinking about enhancing participant engagement can be a way to help your club or district find solutions to challenges, address opportunities, and strengthen your purpose. Use materials (such as the Club Health Check, Member Satisfaction Survey, and Strategic Planning Guide) that focus on engagement to:
Ask your members what they want from their club experience and then consider this in your planning
Ensure that members have meaningful chances to contribute, grow, and lead
Offer new opportunities for personal and professional connection such as working with other organizations
Support members who accept leadership opportunities, such as a committee role or organizing a service project for a cause they care about
Make sure that anyone who engages with your club feels empowered to share their ideas and get involved
